The studio of modern embroidery “Hoyra” was founded in 2008 by designer Iryna Khrystynych in Lviv, Ukraine. Our mission is to make embroidered clothing a natural part of everyday life — not just for special occasions, but as a daily expression of identity and craftsmanship.

Every piece in our collections is the result of careful development of every detail, from fabric selection to the final stitch. We work with natural materials: European linen, cotton, and velvet. Our embroidery is created using Japanese TAJIMA machines, guided by artisans who have spent decades mastering their craft.

Our patterns are drawn from archival research across Ukraine’s regions — from the geometric motifs of Borshchiv to the floral traditions of Poltava and Kyiv region. Each pattern is adapted for contemporary silhouettes: traditional shirts, dresses, coats, skirts, vests, capes, and accessories.

We create custom embroidery for women, men, and children, as well as couple and family sets. We also offer embroidered accessories: bags, belts, chokers, scarves, ties, and wedding textiles.

Every piece carries the dedication of our craftswomen, who put warmth and inspiration into each stitch. Embroidered clothing from Hoyra blends national heritage with modern fashion, so you always look stylish, elegant, and proudly Ukrainian.

We ship worldwide from Lviv, Ukraine. Visit our studio at Ivana Franka 45, or browse our collection online.