Embroidered in Lviv, Worn Worldwide

Hand-embroidered clothing from Ukrainian patterns, made to order in our Lviv studio.

Shop by Category

Women

Embroidered blouses, dresses and vests for everyday wear.

Men

Linen shirts and polos with quiet, hand-stitched patterns.

Accessories

Bags, belts and scarves that carry the same motifs.

New Arrivals

Handmade with Japanese TAJIMA embroidery machines

Our Collections

Every collection starts in an archive. A rushnyk pattern from a Halychyna village, a shirt from a museum drawer, a motif remembered from a grandmother’s chest. Our embroiderers redraw these designs for modern silhouettes, then stitch each piece by hand in our Lviv studio. Nothing is mass-produced; every garment is made to order, and most patterns sell in small runs before a design retires.

Chortopolokh

Bold thistle-inspired embroidery on velvet and linen.

Pokuttya

Inspired by the Pokuttya region. Elegant capes with colorful embroidery.

Hoyra Signature

Reversible vests. Versatile designs on choice canvas.

About Hoyra

The studio of modern embroidery “Hoyra” was founded in 2008 by designer Iryna Khrystynych in Lviv, Ukraine. Our mission is to make embroidered clothing a natural part of everyday life.

Every piece is the result of careful development of every detail. We use quality materials and Japanese TAJIMA embroidery machines.

Our embroidery has reached customers in Poland, Germany, the UK, US, Canada, and beyond.

Handmade in Lviv

Ships in 5-7 business days

Free Worldwide Shipping

From $299

14-Day Returns

Love it or return it, no questions asked

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