Ukrainian cross-stitch
Embroidered in Lviv,
Worn Worldwide
Machine-embroidered clothing cut from Ukrainian patterns, made to order in our Lviv studio.
Worldwide shipping via Meest · Made to order in 10–14 days
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New in
New Arrivals
Fresh pieces from our Lviv studio.
Men’s shirt “Troyanda”
Men’s shirt “Geometric ornament”
Блуза “Борщівська” чорна
Блуза “Оксамитова ружа”
Двосторонній жилет Гойра
Спідниця “Оксамитова ружа”
Сукня Перо
Lookbooks
Our Collections
Every collection starts in an archive. A rushnyk pattern from a Halychyna village, a shirt from a museum drawer, a motif remembered from a grandmother’s chest. Our embroiderers redraw these designs for modern silhouettes, then embroider each piece in our Lviv studio. Nothing is mass-produced; every garment is made to order, and most patterns sell in small runs before a design retires.
Our story
About Hoyra
The studio of modern embroidery “Hoyra” was founded in 2008 by designer Iryna Khrystynych in Lviv, Ukraine. Our mission is to make embroidered clothing a natural part of everyday life.
Every piece is the result of careful development of every detail. We use quality materials and Japanese TAJIMA embroidery machines.
Our embroidery has reached customers in Poland, Germany, the UK, US, Canada, and beyond.
Testimonials
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Handmade in Lviv
Made to order · up to 30 days
Worldwide Shipping
Ukraine & 10+ countries
Easy Returns
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Card payments · 50% prepayment