Embroidery That Tells a Story

Hand-embroidered in Lviv, Ukraine. Each piece carries generations of meaning.



Curated pieces for every occasion

Featured Collection


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About Hoyra

The studio of modern embroidery “Hoyra” was founded in 2008 by designer Iryna Khrystynych in Lviv, Ukraine. Every piece is the result of careful development, from fabric selection to the final stitch.

Our patterns are drawn from archival research across Ukraine’s regions — from the geometric motifs of Borshchiv to the floral traditions of Poltava.



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